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Analytics for Sigfox: meet thethings.iO

Analytics for Sigfox with thethings.iO

Analytics for Sigfox with thethings.iO

If you are an Internet of Things enthusiast, you must know Sigfox. In case you don’t, keep reading. Nevertheless, this post is not only about the incredible things you can make with Sigfox but also how you can integrate it with an IoT platform such as thethings.iO.

What’s Sigfox?

Sigfox is a cellular style telecom that enables remote devices to connect using UNB (ultra-narrow band) technology. It appeared trying to solve the network problems that Wi-Fi range may cause (for example, it is short and 3G and 4G are expensive and use too much power while working) to make the Internet of Things easier.

Using Sigfox, you can transfer small amounts of data (each message can be up to 12 bytes of payload data). Any user can send between 0 and 140 messages per day, and if they want a 24 hours distribution, they can also send a maximum of one message every 11 minutes. This means that each message you send doesn’t contain much information.

Do you want to know how to connect a thing with thethings.iO and Sigfox? Then, watch this tutorial:

When Sigfox meets thethings.iO

As you have just seen, Sigfox is perfect for very low power operations. Messages transmitted must be small, which can be seen as a problem. Any user can downlink 4 messages of 8 bytes to the device, and the uplink is up to 140 messages of 12 bytes. Depending on the use case, this is just enough information to be transmitted.

Sigfox doesn’t understand or transform your payload, so you can read the message as is, allowing developers to parse the structured payload and play with bits and bytes. That means, that you cannot see any data or analytics using just Sigfox, and at the moment neither any business logic on the top of it.

With all these limitations, we have integrated Sigfox with thethings.iO, in order to pick up all the data generated and offer it to its users. Actually, it is more than that. Paying the price of a Sigfox device plus 1€ per year to thethings.iO you can get a full customizable analytics, cloud code with triggers and crons and real-time interaction from your Sigfox-connected devices.

In less than 5 minutes you can see your things’ data at thethings.iO panel. Awesome, right?

thethings.iO and Sigfox

thethings.iO and Sigfox

As we have said, with Sigfox you only get Payload data (using binary language). To make it clever, using thethings.iO, data is translated to our JSON diagram, so you can know the exact temperature or humidity (or whatever) value of your device at any time in your Sigfox dashboard with thethings.iO.

thethingsio.dash

You can find libraries for a couple of prototyping shields with Sigfox Antennas at our github account as Sigfox SDK for thethings.iO.

What we do at thethings.iO

At thethings.iO we connect devices or wearables to the Internet. We are a Cloud solution for companies that decide to build new cool things that can be connected to improve our lives. If you want to know more about us, you can create an account by clicking here, sign up to receive our monthly newsletter or follow us on Twitter! Stay tuned and be the first in knowing the latest news of the IoT world and thethings.iO.

thethings.iO at October 2015

October means lots of things: it represents the definitive goodbye to the summer, the celebration of the Oktoberfest in Munich, or the arrival of a new season in the technological field. More events, more posts, more work… more thethings.iO!

So what’s this October bringing to us?

First of all, we want to express our sadness about the cancellation of the Solidcon Europe, organized by O’Reilly, which was expected to take place in Amsterdam on October 28th, and of which we were sponsors.

Hackathon 'Todos Incluidos'

Hackathon ‘Todos Incluidos’

But October is a long month, so we have other events to attend!
The first one is this weekend (Oct. 3-4th) and takes place in Granada. Fundación Telefónica and Telefonica I+D organizes the Hackathon ‘Todos Incluidos’ in collaboration with Girls in Tech. The event starts this weekend, but there’ll be two more collaborative meetings during this month. The second one will be in Barcelona (Oct. 17-18th), and the last one in Madrid (Oct. 24-25th).
The Hackaton is organized in order to promote the teamwork, as well as the gender diversity in STEM (Science, Technology, Engineering and Maths) environments, where women are the minority. That’s why the event will be formed 50% men and 50% women.

Next October 6th, our CEO Marc Pous is attending the Blockchain Week in Barcelona. Marc Pous will moderate the “Panel: is blockchain the key to the Internet of Things?”, at 12pm. Pous will share scenario with Sandra Fernández (Telefónica), Anthony o’Dowd (IBM), Niko Punin (Bitfury) and Meinhard Benn (Satoshipay).

Marc Pous will also attend the IoT Shifts Conference as a speaker. The event will take place in Barcelona the next Oct. 19-20th. The conference will include sessions on Retail, Health & Fitness, Gaming, Smart Home, Energy, Smart City, etc. With a lot of international speakers, the event is such a great opportunity for corporations, SMBs and startups and entrepreneurs.

Finally, the Creator Space BCN Creatathon organized by BASF and Imagine Creative Center will take place in the Disseny Hub Barcelona the next Oct. 28th. Teams, formed by 3 people, will work for 24h to generate original solutions to solve problems that affect to our environment. There, thethings.iO’s CEO Marc Pous will teach a magistral class about Internet of Things.

Introducing you to thethings.iO

We are an IoT cloud platform for companies that decide to build new cool things that can be connected to improve our lives. If you want to know more about us, you can create an account by clicking here, sign up to receive our monthly newsletter or follow us on Twitter! Stay tuned and be the first in knowing the latest news of the IoT world and thethings.iO.

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thethings.iO in ‘El Mundo’

thethings.iO team

thethings.iO team

Last 25th of September, we appeared at the Spanish Newspaper ‘El Mundo’. They explained what we do at thethings.iO as well as introduced the concept ‘Internet of Things’. The article says…

Coming from the old concept of domotics, popped up the Internet of Things. The old domotics showed up a problem: with the system used, all the devices needed to be from the same maker or compatible brands. If not, the system didn’t work anymore. The Internet of Things as a business came to solve that problem. A new model not tight to old proprietary protocols and brands and based on the top of new communication protocols such as WiFi, Bluetooth, Sigfox or LoRa. And this is why thethings.iO appeared into the IoT platform scenario, we are helping companies making networked hardware, connected and compatible with other devices.

thethings.iO makes posible to connect things to the Internet and then to the cloud, using different protocols, according to the use you are going to give to each device. Also, thethings.iO was defined as the Amazon Web Services for the IoT companies.

“To put on sale a product is so expensive and it takes a lot of time. We allow companies to focus on their best (the design and building the products), while we do the software in order to do everything in a shorter time”, explains Marc Pous.

Actually, the team that started the acceleration in Wayra Telefónica (Barcelona) changed their business strategy. Pous explained that they started with the idea of create a mobile app to manage multiple devices, but the huge demand of what there was under it (the software) made them do what they are doing right now.

The Internet of Things enable companies to understand the way users and consumers use their devices: who uses them once, and who uses it everyday.

In some past projects, Marc Pous connected a sofa that vibrates with the music rhythm in the context of the Sónar+D, and during the Oktoberfest he connected a beer mass. “In that moment, there wasn’t any place where you could save and display the data in real-time and that was what I wanted”, adds thethings.iO CEO.

Right now, thethings.iO is working with big enterprises and startups developing different Internet-connected devices, such as medical devices, printers or lights.

Marc Pous ensures that thethings.iO‘s differentiation as a startup is to help their clients make their product be build as fast as possible, in a simple way, giving just the most important information from the data acquired and, finally, the interoperability.

To read the full article in Spanish click here.

Introducing you thethings.iO

At thethings.iO we connect devices or wearables. We are a Cloud solution for companies that decide to build new cool things that can be connected to improve our lives. If you want to know more about us, you can create an account by clicking here, sign up to receive our monthly newsletter or follow us on Twitter! Stay tuned and be the first in knowing the latest news of the IoT world and thethings.iO.

How IoT will change Music

How IoT will change Music

How IoT will change Music

Welcome to the most harmonious post of thethings.iO. This is about music. We can listen to it, play or even sing it; but what about feeling and living the song you love the most? No matter if you prefer jazz, electro, indie, heavy metal, or whatever, there’s always an IoT device or wearable that suits you perfectly. And at thethings.iO, we make it even easier to connect anything to the Internet.

Your favorite music just by pushing a button

It is said that music is a powerful tool to define ourselves. It is not what you see on the outside but rather what’s on the inside that really matters. Yes, everyone of us is completely different. While I am writing this post, I am listening to Aretha Franklin, but my colleague has opted for Madonna. Different people, different preferences, but one common passion: music.

Let’s describe a situation. You arrive home, it’s been a long day, and the only thing you need is to lay down on the couch and listen to music. Nowadays, you’re probably using your smartphone or tablet (or maybe even your TV!) to listen to your favourite playlists, which you have created before. What would you say if we tell you that there’s a device that’s perfect for you because it picks songs for you according to your pleasures?

Prizm is the connected device that’s capable of choosing the perfect music to play. As if you are meeting a partner, while interacting with Prizm, it starts learning and remembering your habits, what music you like, when and in which context. In addition, it is capable to recognize who is in the room and also sense the mood in there, to adapt the music according to any situation.

Prizm

Prizm

Fighting with your family or friends will surely end with the arrival of Prizm!

Best music on your wrist

It seems that wristbands are a really popular wearable among the Internet of Things in any field. Music is no exception. Let us introduce you some of the coolest wearables to play and live music.

The first one we want to mention is Soundbrenner, a wearable metronome. The torturing click-sound metronomes we have known are over, as the arrival of Soundbrenner has led it to be obsolete. This device makes you feel the beat, literally! The idea came since vibration guides a musician more naturally than a stressful click-sound, similar to if someone were to tap you on your shoulder. It also helps you develop a great inner sense of rhythm, master the most difficult sections of your songs, and simply enjoy your music! With Soundbrenner you can also create tempo maps or synchronise the vibrations via MIDI with Ableton Live, Logic Pro X, Avid Pro Tools and more.

Soundbrenner

Soundbrenner

Secondly, you need to know Lucie Labs. It defines itself as “the world’s first smart & creative LED lighting wristband that augments your music experience.” What does it do? This wearable band light up according to the rhythm.

You should also know Basslet, the bracelet that works alongside headphones and lets you feel the bass and depth of music through your body. Do you remember when we told you about being and living the music? We were imagining something like Basslet. Its main objective is to create the greatest experience for all music fans.

In a past, when you were listening to the radio and a cool song was playing, most of the time you just missed the name of it, which made you feel really upset. With apps like Shazam, the waiting for the name of a song disappeared. But, what if you do not need your phone to track a song that you love? Trak has the perfect solution to this! It is the first smart music tracker, which allows you to track a song and add it directly to your playlist. It is even easier to use than Shazam! Just touch your wrist, and you’ll “like” and save the song automatically. Yes, it’s that easy! And also you can synchronize it with your smartphone or tablet!

How does Trak work?

How does Trak work?

Hear sounds you could have never heard before

It is a well-known fact that everybody sees, smells, tastes… and obviously, hears differently. We all are born different, but Aumeo has made what may have seemed impossible as it provides a personalized audio experience with its custom-fitted product. Aumeo is a pocket-size device that corrects sound to your personal hearing sensitivity in the audio signal path from your music player (for example, your iPhone) to your ears. As it describes what it does, it “unlocks your best hearing potential so you can hear your favorite tunes the way they were meant to be heard — in all their fullness and richness.” Wouldn’t it be amazing to perfectly hear your favorite songs? To listen to  “Let It Be” in a way we have never heard, exactly as The Beatles wanted to sound, would be one of the best experiences any music fan could live.

Enjoy music & have fun playing music

If you are a music lover, you probably know the name Berklee (or at least you have heard anything about it). Berklee is one of the most important modern music schools in the world. It started as a jazz school, but nowadays it offers any kind of musical style. The question is, what is the relationship between Berklee and the Internet of Things?

Students of the Musical Technology Innovation master have created the “Sing Song Table,” which was in the Sónar+D this year (2015). Apparently, it looks like a Ping Pong table, but it places some sensors that allow you to create a melody while playing. How does it work? The contact and movement sensors send the signal to a synthesizer which records players’ movements and the ball pushes. The recording is connected to a computer to transform the match into an original and unique song. It also allows players to choose different preset styles to make this experience even more personal.

There is also a MIDI (Musical Instrument Digital Interface) controller to let a third player control the sensor route and audio parameters to mix the music during the match.

The Sing Song Table is not the only project that Berklee school introduced us at the Sónar+D. The Flex Sleeves react to the muscular movement so any singer can have the possibilities of a recording studio on their arms and hands. To sum up, it creates music with the movement of the musician’ arms, so it controls the voice, sounds, loops and visual effects (lightning) during a concert.

We will call it IoMT Clothing

Recently, while working on another thethings.iO’s project, we found some cool internet-connected clothing that can also help you make music, so we are going to introduce them to you…

The first one, is called the Electronic Rock Guitar Shirt, by ThinkGeek. The Electronic Guitar Shirt is not a toy that plays pre-canned musical riffs, it is a real musical instrument that allows you to play your favorite songs and sound great doing it. Let’s play the guitar, so it is easier now with this cool t-shirt.

And the other is the MIDI Jacket v1.0, which is a jacket that allows the user to create music through motion and touch sensors with a mobile app. A MIDI allows communication between digital music instruments, computers and other devices, so it also allows users to control and make music kinetically through body sensors and by detecting acceleration and flexion.

Midi Controller Jacket v1.0

Midi Controller Jacket v1.0

The role of thethings.iO in here

As you see, anything can be connected to the internet, even MUSIC! At thethings.iO we connect devices or wearables such as the ones we have mentioned in this post to the Internet. We are a Cloud solution for companies that decide to build new cool things that can be connected to improve our lives. If you want to know more about us, you can create an account by clicking here, sign up to receive our monthly newsletter or follow us on Twitter! Stay tuned and be the first in knowing the latest news of the IoT world and thethings.iO.

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thethings.iO at September 2015

With the arrival of September, holidays end for most of us. And with its end, our team comes again with their batteries fully charged. Charged to accomplish new goals, attend more IoT congresses, events and conventions and work harder than ever to respond any of your requests, suggestions at thethings.iO.

So what’s this September bringing to us?

The first week of September thethings.iO will be in Berlin. First, our CEO will speak at the IoTCon in Berlin. Our CEO, Marc Pous, will speak at 2 sessions about CoAP and IoT platforms the 2nd of September.

Connected things at IFA Berlin

Connected things at IFA Berlin

The 4th of September, we will attend the IFA’s event in Berlin, which will gather lots of technological, M2M and IoT companies from around the world in just one place. Some of the most important of them are Intel, EPSON, Yamaha or SONY, among others.

The next event will take place in our city: Barcelona. It is the IoT Solutions World Congress that will last from 16th to 18th September. At this event, thethings.iO will have a booth where you will be able to see our technology and IoT prototypes working in real-time. This event will be more than a simple congress, so it offers networking opportunities with companies such Intel, Microsoft, Vodafone or IBM, among others, as well as some different Marketplace options. If you are in the city, do not hesitate to visit our stand in the IoT Solutions World Congress!

Introducing you to thethings.iO

We are an IoT cloud platform for companies that decide to build new cool things that can be connected to improve our lives. If you want to know more about us, you can create an account by clicking here, sign up to receive our monthly newsletter or follow us on Twitter! Stay tuned and be the first in knowing the latest news of the IoT world and thethings.iO.

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Welcome to children’s IoT world

children IoT world

Imagine sitting in your kitchen trying to find something on your iPad. For some reason you just can’t imagine where you have left whatever you are looking for, all of a sudden your 6-year-old child to your left makes a hand movement and the item starts beeping so you can find it.

To the technologically savvy, making new technology work is as easy as riding a bike but from an outside point of view it is mind-blowing the differences we have seen transpire.

The Internet of Things will change the way children understand, not only the technological world, but also how the whole world will understand. Stop looking for your kid inside that big Supermarket. All you will need is your smartphone and in a second you will know exactly the position of the little guy. The hide and seek game will end as soon as you want.

Tracking children, anywhere, anytime

In the IoT world, most children’s watches have become trackers as well, which makes it the best sold wearables for kids. Hidden within something as simple as a watch, and giving no hints to the unknown eye, the parents are able to feel calm and secure knowing when their kids try and runoff. The hereO GPS watch is equipped with WiFi, a built-in SIM card and built-in USB connector that allows parents to keep track of their children’s location at any time in real-time, just by using the hereO family app. The hereO is able to fit on any kid’s wrist. Designed to support even the heaviest of play (including water games). It notifies parents when the battery is low by sending a message to their smartphone.

hereO

hereO

 

What about if you want to know more about how your kid is doing and not just his location? Are they safe? Then you should consider purchasing a wearable with even more functions! For example, a FiLip. More than a GPS watch, FiLip can make and receive calls rom five different numbers that can be preprogrammed. If the child is ever in distress, he/she simply needs to hold down one button for four seconds and an emergency call is dispatched. FiLip uses a blend of GPS, GSM and WiFi for the location function, so it allows parents to know where their children are even if they are outside. Parents can see their child’s location on a map at any time. You can also choose SafeZones (virtual radius around a location), so when the child has entered or left a SafeZone, a notification is sent to his/her parents.

Otherwise, we find wearables like Trax, which works similar to FiLip but adopting another aspect. Trax is a GPS-Tracker with which you can create as many Safe Zones as you want, allowing you to know exactly where your kid is at any time. Its opportunities go from Augmented Reality to Speed Alerts, going through Geo-fences (Safe Zones), Proximity fence, History view, Scheduling and Multiple Devices & Sharing’ options. All fitted in a small square device.

SAFE Family wearables has designed Paxie, a tracking band for children. It is similar to HereO and FiLip, but looks like a bracelet, it tracks your kid’s movements and location… and more! It also monitors in real time the ambient temperature, daily activity, heart rate, etc. All with a cool and interchangeable design to fit to any kid’s style.

Paxie by SAFE Family

Paxie by SAFE Family

Healthy children

Safety is as important as health is. That’s why the IoT devices have delved into this world as well. Kinsa Smart Thermometer, is a new concept of thermometer that sends data to your smartphone. It is very easy to use (kids can also use it by themselves). You just need to put the Kinsa in your mouth and your smartphone will do the rest. Which symptoms do you have? Kinsa helps you to discover what is happening to you in real-time. This can be useful to track your illness progression and then, to keep a record for you and your doctor.

Kinsa Smart Thermometer

Kinsa Smart Thermometer

On the other hand, Fever Smart is a disposable patch that monitors body temperature and transmits data in real-time to your smartphone. You are able to receive alerts when the patient’s temperature begins to rise or actually reaches unsafe levels. It is normally used by parents to control their kids temperature, but it has other uses. It can be used to take care of patients in a post-operative situation, or to track an Ebola outbreak!

The Role of thethings.iO

At thethings.iO, we connect devices or wearables such as the ones we have mentioned in this post to the Internet. We are a Cloud solution for companies that decide to build new cool things that can be connected to improve our lives. If you want to know more about us, you can create an account by clicking here, sign up to receive our monthly newsletter or follow us on Twitter! Stay tuned and be the first in knowing the latest news of the IoT world and thethings.iO.

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To All First-Time Mothers: Your Troubles Solved by IoT

IoT for babies

To all desperate first-time mothers, the Internet of Things is going to save your lives, or at least, it will try to. Say goodbye to all the crying without knowing what is actually happening. In the very near future, to take care of a baby will be, maybe, one of the easiest things of your life. Do you want to know how? Know the latests IoT wearables and devices in this post!

Track Your Baby’s Vitals

Fitbit was for sports, Fitbark for dogs and Revolar for women. Which is the wearable for babies then? Lately, lots of companies have seen a space in which they can develop their businesses for the house’s youngest. The baby world has been an attractive field to get into since it not only helps couples in their first years of being parents, but also because it has a lot to offer. From the simplest toys to baby buggies, bottles or carriages, couples (and also singles) need to buy it when they decide to expand the family.

It is 2AM and the baby is up, crying, we do not know why, or we did not know why? Mimo is a baby monitor tracker that sends all the information about your baby’s vitals to your smartphone. It takes the shape of a turtle, which is what sends the information about your baby’s breathing, body position, sleep activity and skin temperature. All that data generated is streamed to the cloud to let you know real-time insights about your baby on your smartphone. Mimo makes the understanding between parents and babies easier.

Similar to Mimo, we find other companies such as Sensible Baby, which also monitors the baby’s position, temperature, and movement on your smartphone while he/she is sleeping.

And what about Teddy The Guardian? The typical Teddy Bear crosses the line and becomes smarter. Just by touching or holding its paw, which holds sensors, enables parents to measure their child’s vitals and see it using the app. Your child’s first best friend will be more than a mere toy, it will be an IoT device to also play with.

Teddy the Guardian

Teddy the Guardian

Owlet describes itself as an Smart Sock that monitors your baby’s vitals. Owlet alerts parents if their baby’s heart rate and oxygen levels are outside the norm. Alerts are sent to a primary alarm (with a green and red light sensor) and your smartphone too, allowing you to know everything about your baby in real-time.

Owlet

Owlet

On the band side, we find products such as Sproutling, which will fit around your baby’s ankle. It includes a sensor that measures heart rate, skin temperature, motion and position, and sends all the information to your smartphone.

While these devices track a lot of variables, there are some that can be used just for one specifically. TempTraq is described as the first and only 24-hour intelligent thermometer that senses, records, and sends alerts of your children’s temperature to your smartphone. It is a patch, so it is both soft and flexible, which will make your baby feel more comfortable. Parents can receive information from more than just one child, as the app makes it possible to track information for multiple children.

And what about filming your baby? The webcam located strategically to spy on the babysitter will be left behind with the arrival of devices such as Withings Home, which places a 135º camera inside to record both night and day events. When you are not at home, you are able to see what happens to your baby, but also in your house too. It includes infrared LEDs to guarantee a high quality night vision, as well as noise (for example when the baby is crying out loud) and motion sensors. The device also tracks indoor air pollution to make sure your family lives in a well-being environment. To sum up, Withings Home is not only used for babies, but for all the members of the family.

Do not miss any event with Onni Smart Care Baby Monitor. In this case, it designed specially to film the baby and be able to watch how is he/she is in real-time. Onni places a camera, infrared, microphone, speaker, night light and temperature sensor. Parents are alerted when the baby wakes up, if there’s any loud noise in the child’s room, or if the room temperature is too hot or too cold, the advice is sent directly to their smartphones. By using Onni, parents can also keep track of the child’s growth, turning this device into a must have in the baby things collection.

Eat Well, Grow Well

It is said that we are what we eat, so you should start since you are a baby. That is the reasoning of most parents in the world. Milk Nanny is a connected baby’s milk maker. The app tells you when the machine is ready to operate and also statistics about the milk (quantity of water, temperature…).

Milk Nanny

Milk Nanny

As if we have the Hapi Fork (a tracker fork), here comes the Baby Glgl for babies. This is a baby’s bottle that allow parents know when the baby is eating correctly thanks to some sensors that places inside.

More IoT Things To Think About

We have talked about several baby trackers, of all shapes and sizes, and also about the eating devices you should have in your house if you are planning to have a baby. But, what about the daily and simple things such as pacifiers or diapers? Both things, are also a must have when you have a baby. Luckily, the IoT companies have designed some connected options of these objects.

Pacif-i, from Blue Maestro, is a pacifier that monitors a baby’s temperature and transmits the data to his/her parents smartphone or tablet. It is composed of a temperature sensor inside its silicon teat and a proximity sensor that allows parents to monitor its location. It is really useful to record the medication that is administered to the baby, so it is easier to share the data with medical professionals.

On the other side, we have the Smart Diapers, which started a crowdfunding campaign in Kick-Starter and that pretended to monitor the baby’s health. It would be used to detect urinary tract infection, prolonged dehydration and developing kidney problems.

To calm down a baby would have never been as easy as it will be with mamaRoo, from 4moms, a rocker to keep your baby calmed. You can choose the way you want it to move: up and down, from left to the right… The movement will be controlled by the app. But there is even more! Parents will be able to add music to their baby experience with the mamaRoo.

mamaRoo

mamaRoo

The Role of thethings.iO

At thethings.iO, we connect devices or wearables such as the ones we have mentioned in this post to the Internet. We are a Cloud solution for companies that decide to build new cool things that can be connected to improve our lives. If you want to know more about us, you can create an account by clicking here, sign up to receive our monthly newsletter or follow us on Twitter! Stay tuned and be the first in knowing the latest news of the IoT world and thethings.iO.

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Future Internet of Things

About 20 years ago, the World Wide Web revolutionized the whole world. Now, it is Internet of Things turn. As we have said and repeated here in this same blog, IoT is going to change the way we understand life forever, becoming the next big technological revolution.

Nowadays, there isn’t anyone without a smartphone in their hands. The smartphone you are probably using to read this post is going to improve its services, apps, functionality… absolutely everything. So let’s focus on IoT capabilities. You will turn your lights on, and also modulate them using the smartphone. And what do you think about the boxing gloves that actually measure your strength?

But this is not just for consumers or users, it is about companies too. All the Data generated remains on the Cloud (generated by companies such as thethings.iO). That Data, as Marc Pous (thethings.iO CEO) says in the video, will be able to be used to improve our lives. Consumers’ role will change: they will become proactive consumers, creating and using their own Data.