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Your data is your data

Jan Chipchase wrote a post where he talked about how some of his Internet-connected devices made him feel guilty when he wasn’t using them anymore. The purpose of this post was triggered by an email from Twine telling him that he wasn’t using his Twine enough.

This type of email is one demonstration of the new source of data generated by the Internet of Things. Most companies are becoming interested in the amount of usage of your device. They want to know where you use your things, when, why, what you are doing when you are using this thing, how many times, and what things you use together.

Canon EOS 500D (Flickr by sindykids)

Canon EOS 500D (Flickr by sindykids)

These companies want to gain an understanding on how we use our devices and therefore will try to market us better from that understanding. For example, imagine that you have a Cannon EOS 500D, a basic camera, but imagine that Cannon could know that you have a normal zoom lent and you have been taking several photos with zoom. With the Internet of Things, this is possible and advertisement will be more focused on what you do and how you do it. Thus, privacy will be more and more complicated with Internet-connected objects around.

At thethings.IO we believe that data made from users is user’s data. Therefore, users have the right to own their own data and give access to this data to third parties which will receive ads and coupons.

Don’t forget to follow us on Twitter and be sure to check out our #IoTFriday weekly blog!

What is thethings.iO?

Nowadays the Internet of Things is becoming the Internet of Walled Gardens. Most of the IoT projects are vertical solutions that cannot interoperate with other objects or projects. Kickstarter has accelerated this scenario, funding some awesome projects related with the Internet of Things and Quantified Self, nevertheless that has increased the silos existing in the current situation.

Technology experts and big companies do not have a clear idea about the real volume of the Internet of Things in the future, but they are confident that it will be big. That means that we will not be able to deal with one mobile application for each object connected to the Internet. All the things connected will have to have its own experience with the different vertical solutions.

thethings.iO is an horizontal solution built to create an interoperable Internet of Things scenario. Thethings.iO is a platform designed to extend the Web by providing access to real objects in the physical world. Our main goal is to let you manage, share and interact with any thing connected to the Internet anywhere, when you like.

Are you a manufacturer?

We want to make your products interoperable with other existing Internet-connected objects. We would like to offer the end-users the same experience interacting with all the objects and things that they own. And of course we want to give you an extra-value for sharing the access and information of your things. Contact us for more detailed information.

Are you a maker or a developer?

theThings.IO would allow you to create add value on the top of the Internet-connected objects compatible with our platform. I’m sure that you will be interested. theThings.IO is the hub in charge of handling all the communications and the requests to access and interact with them. Let us make the hard part!

theThings.IO for end users

Thethings.iO is built as a social network, seen as an interoperable platform that allows one to interact and  remotely manage their Internet-connected objects, such as Fitbit activity trackers, Withings scales or your Arduinos, among other within the same dashboard.

Learn how to connect Internet of Things and Quantified Self with thethings.iO, the new social network for your Internet-connected objects and don’t forget to follow us on Twitter and be sure to check out our #IoTFriday blog!