Maker Faire Rome 2013

We are glad to announce that we will be attending the Maker Faire Rome 2013.

Come check out a 30 minute workshop session we have planned at 2:30 PM in Room G- Archimede and learn how the connect your gadgets to the Internet. We hope to see everyone at the event!

Maker Faire Rome 2013

Maker Faire Rome 2013

Hope to see you at the Maker Faire Rome 2013 where we are going to show the latest news of thethings.iO for developers.


One App For Each Gadget? No Way! This Is Not The Internet of Things We Want

When we envision the future of the Internet of Things, we see this scenario that Apple and Google helped to build with their mobile devices and their application market. We see tons of gadgets and objects connected to the Internet each one (or even brand) managed through their mobile application.

Dozens of IoT mobile apps (Photo by: Gonzalo Baeza)

Dozens of IoT mobile apps (Photo by: Gonzalo Baeza)

Philips Hue and LIFX are both household light bulbs and both are compatible with the analogical light bulbs that we have at home. However, both require the user to download separate apps to control their own device, this doesn’t make any sense.

Philips HUE and LIFX

Philips HUE and LIFX

People love to monitor their health by using scales but now with the invention of wearable trackers such as Fitbit or Nike+ people are able to also monitor their physical activity throughout the day. There are scales such as the Withings scale but this is not compatable with the Fitbit or the Nike+. We feel as if technology should make watching our health more convenient, not more difficult.

Our solution

We believe that the users of these millions of gadgets do not want to use dozens of mobile apps to interact with their devices. We propose a central place where they are able to aggregate, manage and interact in real-time with all of the devices.

We want to provide a platform where all of the Internet of Things in our market are interoperable and end users do not need to deal with different mobile apps.

Stay tunned and  don’t forget to follow us on Twitter and be sure to check out our #IoTFriday blog!

Scott Jenson talking about Bears, Bats, and Bees. Does the Internet of Things Needs Our Social Network?

Since the Scott’s SXSW presentation, we have been trying to reach the Scott Jenson video of his presentation’s slides and finally we were able to get ahold of it.

In the video, Scott exposes the new technology trends and how the Internet of Things will mutate the current technology by using great facts and examples.

The aim of thethings.iO is to offer developers and makers of devices a platform able to reprogram devices, offer new functionalities on top of existing devices and create add-value to real services. Our point of view is that the Web will lead this change. The users will receive benefits from these new programs since things will be inter-connected and accessible through one sole device. We work with a passion to give each user a meaningful product where they will be able to manage and interact with everything they have connected via the Internet.

We truly believe that the Internet of Things will revolutionize the technology market, and we hope that our social network will be part of this change!

Don’t forget to follow us on Twitter and be sure to check out our #IoTFriday blog!


Your data is your data

Jan Chipchase wrote a post where he talked about how some of his Internet-connected devices made him feel guilty when he wasn’t using them anymore. The purpose of this post was triggered by an email from Twine telling him that he wasn’t using his Twine enough.

This type of email is one demonstration of the new source of data generated by the Internet of Things. Most companies are becoming interested in the amount of usage of your device. They want to know where you use your things, when, why, what you are doing when you are using this thing, how many times, and what things you use together.

Canon EOS 500D (Flickr by sindykids)

Canon EOS 500D (Flickr by sindykids)

These companies want to gain an understanding on how we use our devices and therefore will try to market us better from that understanding. For example, imagine that you have a Cannon EOS 500D, a basic camera, but imagine that Cannon could know that you have a normal zoom lent and you have been taking several photos with zoom. With the Internet of Things, this is possible and advertisement will be more focused on what you do and how you do it. Thus, privacy will be more and more complicated with Internet-connected objects around.

At thethings.IO we believe that data made from users is user’s data. Therefore, users have the right to own their own data and give access to this data to third parties which will receive ads and coupons.

Don’t forget to follow us on Twitter and be sure to check out our #IoTFriday weekly blog!

What is thethings.iO?

Nowadays the Internet of Things is becoming the Internet of Walled Gardens. Most of the IoT projects are vertical solutions that cannot interoperate with other objects or projects. Kickstarter has accelerated this scenario, funding some awesome projects related with the Internet of Things and Quantified Self, nevertheless that has increased the silos existing in the current situation.

Technology experts and big companies do not have a clear idea about the real volume of the Internet of Things in the future, but they are confident that it will be big. That means that we will not be able to deal with one mobile application for each object connected to the Internet. All the things connected will have to have its own experience with the different vertical solutions.

thethings.iO is an horizontal solution built to create an interoperable Internet of Things scenario. Thethings.iO is a platform designed to extend the Web by providing access to real objects in the physical world. Our main goal is to let you manage, share and interact with any thing connected to the Internet anywhere, when you like.

Are you a manufacturer?

We want to make your products interoperable with other existing Internet-connected objects. We would like to offer the end-users the same experience interacting with all the objects and things that they own. And of course we want to give you an extra-value for sharing the access and information of your things. Contact us for more detailed information.

Are you a maker or a developer?

theThings.IO would allow you to create add value on the top of the Internet-connected objects compatible with our platform. I’m sure that you will be interested. theThings.IO is the hub in charge of handling all the communications and the requests to access and interact with them. Let us make the hard part!

theThings.IO for end users

Thethings.iO is built as a social network, seen as an interoperable platform that allows one to interact and  remotely manage their Internet-connected objects, such as Fitbit activity trackers, Withings scales or your Arduinos, among other within the same dashboard.

Learn how to connect Internet of Things and Quantified Self with thethings.iO, the new social network for your Internet-connected objects and don’t forget to follow us on Twitter and be sure to check out our #IoTFriday blog!