Jan Chipchase wrote a post where he talked about how some of his Internet-connected devices made him feel guilty when he wasn’t using them anymore. The purpose of this post was triggered by an email from Twine telling him that he wasn’t using his Twine enough.

This type of email is one demonstration of the new source of data generated by the Internet of Things. Most companies are becoming interested in the amount of usage of your device. They want to know where you use your things, when, why, what you are doing when you are using this thing, how many times, and what things you use together.

Canon EOS 500D (Flickr by sindykids)

These companies want to gain an understanding on how we use our devices and therefore will try to market us better from that understanding. For example, imagine that you have a Cannon EOS 500D, a basic camera, but imagine that Cannon could know that you have a normal zoom lent and you have been taking several photos with zoom. With the Internet of Things, this is possible and advertisement will be more focused on what you do and how you do it. Thus, privacy will be more and more complicated with Internet-connected objects around.

At thethings.IO we believe that data made from users is user’s data. Therefore, users have the right to own their own data and give access to this data to third parties which will receive ads and coupons.

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