Innovation brings enthusiasm when you are making a product. Launching a connected device is hard and expensive. 2015 has been amazing at thethings.iO; we worked together with great projects and awesome people. The most valuable thing we discovered is that things must be more simple, from the UX to the most technological part of the projects.

Inspired by the KISS principle (“Keep It Simple, Stupid”), thethings.iO would like to advocate towards the “Keep IoT Simple, Stupid”!

The “Keep It Simple, Stupid” principle states that the most basic rule in every design is to make it simple rather than complex. That means that simplicity should be more important in design and unnecessary complexity should be avoided. The Internet of Things is a complex scenario and simplicity is much needed, so unnecessary complexity shouldn’t be made.

At thethings.iO IoT platform we have grasped this concept in the essence of our system. Among the connected product and the mobile application, there are hundreds of things to worry about: electronics, mechanicals, manufacturing, packaging, logistics, data security, cloud storage, mobile applications, interoperability with other things, among dozens more.

Simply put the “Keep IoT Simple, Stupid” principle in your project. We suggest that companies focus on what they do best. Some companies are very good at design, other very good with electronics and others with algorithms. How can they bring a connected device into the market faster? The answer is by looking for partners who can make the process less complex. The best projects we worked on 2015 were projects where the consortium of companies that joined the founder team was fantastic. Don’t waste your time and money reinventing the wheel! It’s 2016!

Everyday it becomes easier and easier to connect things to the Internet. This is the main reason why the number of companies building new connected devices in China, Europe, United States or Latam has been on the rise. So, “Keep IoT Simple, Stupid”!

What is thethings.iO’s main role here?

thethings.iO IoT platform

Under this concept of keeping things simple, thethings.iO IoT platform wants to offer a solution to all IoT and digital companies, helping them into the connection, storage, monitoring and data analysis of their cool new devices and products. Outsourcing IoT platform cloud service results in a faster implementation and reduced time to market for the new launches on the IoT landscape. Our advice is to consider taking the “simple, stupid” way to connect your product to IoT: it will be a smart choice.

Hardware companies should focus on building things. At the same time, thethings.iO makes the connectivity development from the prototyping phase until the certification and massive production. thethings.iO offers:

• IoT Back-End solution to store data that can be accessible in real-time.
• Customizable front-end user interface with your brand and under your URL.
• Real-time data analysis with AI and data mining algorithms.
• Security, Scalability and Data Privacy.
• Interoperability with the majority of the IoT available.

Yes, it is better when you Keep IoT simple have you not seen it yet?