Posts

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Does Your Thing Need An Open API? #IoTFriday

Welcome to the newest edition of the  IoTFriday segment at thethings.iO. Today, we are trying to answer some questions we have been receiving asking why one should open their devices on API.

 

Remember that the Internet of Things is a bottom-up technology wave, much like the Web was some years ago. Most of the innovation and new features are coming from makers, hackers and new startups. Opening your things’ APIs allows you to build new features on the top of your things. That means more functionalities for you, which in turn leads to a smarter device and finally brings you more revenue due to third party people.

What do you think? Feel free to send us your feedback and comments!

Don’t forget to follow us on Twitter and be sure to check out our #IoTFriday blog!

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therhings.iO at the API Strategy Conference in Amsterdam

A few weeks ago our CEO, Marc Paus, was invited to speak and showcase  thethings.iO at the API strategy conference in Amsterdam located at the Track of Hardware and Internet of things.

The panel session had other great speakers such as Rob Zazueta from Mashery, Marco Herbst from Evercam.io, Paul Hopton from relayr and Marc Pous from thethings.iO.

Marc presented thethings.iO as the GlueCode API of the Internet of things. Check out the video below to view the video for yourself.

Feel free to send us some comments or feedback and don’t forget to follow us on Twitter and be sure to check out our #IoTFriday blog!

 

 

Are Wearables The Next Big Thing in 2014?

 

A new hype appear in town, technology that is wearable. New watches, glasses, wristbands and other sensors will be flooding the market in 2014. With companies such as Fitbit Jawbone, Pebble and Nike+, other startups seem to be flooding the industry with the potentials profit in sights.

Forecasted by Canalys, the wearables market will grow from over 17 million in the beginning of 2014 to over 45 million by 2017. With segmented prices of $70 to $200, wearable will be lading the Internet of Things revolution in 2014. Larger companies such as Apple, LG and Samsung will help with this push by putting out their new watches Nevertheless new iterations of the Fitbit, Withings and Nike+ will make the wearables transform the market of sports, fitness, and health segments this year.

With the emergence of Bluetooth Low Energy (4.0) by Apple and the iBeacons (Android 4.4) most brands can connect their watches with smart phones quite simply. Smartphones seem to be the main controlling device for the IoT market in the future.

The fragmentation of new apps and gadgets will most likely ruin the experience of people trying to connect devices among each other. This is why thethings.iO is preparing the dashboard as a tool to inter-connect all of your gadgets. We are creating a transparent tool to allow people to connect, interact and manage their gadgets, glasses, bands, and watches with a great user experience.

Join thethings.IO to get access at the BETA dashboard and don’t forget to follow us on Twitter and be sure to check out our #IoTFriday blog!

thethings.iO at the X Seedrocket Campus in Madrid

Last week our founder, Marc Paus, was presenting thethings.iO at the X Campus of the SeedRocket. Thethings.iO was one of the nine startups selected among 220 companies that applied for the SeedRocket accelerator program.

 

Marc pitching at the SeedRocket investors during the Demo Day

Marc pitching at the SeedRocket investors during the Demo Day.

Among all the accelerator programs that exist today in Spain, SeedRocket is one of the oldest and best in existence. Made by investors that have their own internet companies, they were the first ones to advise the new entrepreneurs that were attending the SeedRocket Campus.

Although we weren’t able to pass the selection process, it was worth it to attend the event and get a lot of good advise from successful Spanish businesses. However, we didn’t spend all of our time conducting business, we were able to visit Makespace Madrid and the MediaLab Prado.

Don’t forget to follow us on Twitter and be sure to check out our #IoTFriday blog!

 

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Maker Faire Rome 2013

We are glad to announce that we will be attending the Maker Faire Rome 2013.

Come check out a 30 minute workshop session we have planned at 2:30 PM in Room G- Archimede and learn how the connect your gadgets to the Internet. We hope to see everyone at the event!

Maker Faire Rome 2013

Maker Faire Rome 2013

Hope to see you at the Maker Faire Rome 2013 where we are going to show the latest news of thethings.iO for developers.

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Your data is your data

Jan Chipchase wrote a post where he talked about how some of his Internet-connected devices made him feel guilty when he wasn’t using them anymore. The purpose of this post was triggered by an email from Twine telling him that he wasn’t using his Twine enough.

This type of email is one demonstration of the new source of data generated by the Internet of Things. Most companies are becoming interested in the amount of usage of your device. They want to know where you use your things, when, why, what you are doing when you are using this thing, how many times, and what things you use together.

Canon EOS 500D (Flickr by sindykids)

Canon EOS 500D (Flickr by sindykids)

These companies want to gain an understanding on how we use our devices and therefore will try to market us better from that understanding. For example, imagine that you have a Cannon EOS 500D, a basic camera, but imagine that Cannon could know that you have a normal zoom lent and you have been taking several photos with zoom. With the Internet of Things, this is possible and advertisement will be more focused on what you do and how you do it. Thus, privacy will be more and more complicated with Internet-connected objects around.

At thethings.IO we believe that data made from users is user’s data. Therefore, users have the right to own their own data and give access to this data to third parties which will receive ads and coupons.

Don’t forget to follow us on Twitter and be sure to check out our #IoTFriday weekly blog!

What is thethings.iO?

Nowadays the Internet of Things is becoming the Internet of Walled Gardens. Most of the IoT projects are vertical solutions that cannot interoperate with other objects or projects. Kickstarter has accelerated this scenario, funding some awesome projects related with the Internet of Things and Quantified Self, nevertheless that has increased the silos existing in the current situation.

Technology experts and big companies do not have a clear idea about the real volume of the Internet of Things in the future, but they are confident that it will be big. That means that we will not be able to deal with one mobile application for each object connected to the Internet. All the things connected will have to have its own experience with the different vertical solutions.

thethings.iO is an horizontal solution built to create an interoperable Internet of Things scenario. Thethings.iO is a platform designed to extend the Web by providing access to real objects in the physical world. Our main goal is to let you manage, share and interact with any thing connected to the Internet anywhere, when you like.

Are you a manufacturer?

We want to make your products interoperable with other existing Internet-connected objects. We would like to offer the end-users the same experience interacting with all the objects and things that they own. And of course we want to give you an extra-value for sharing the access and information of your things. Contact us for more detailed information.

Are you a maker or a developer?

theThings.IO would allow you to create add value on the top of the Internet-connected objects compatible with our platform. I’m sure that you will be interested. theThings.IO is the hub in charge of handling all the communications and the requests to access and interact with them. Let us make the hard part!

theThings.IO for end users

Thethings.iO is built as a social network, seen as an interoperable platform that allows one to interact and  remotely manage their Internet-connected objects, such as Fitbit activity trackers, Withings scales or your Arduinos, among other within the same dashboard.

Learn how to connect Internet of Things and Quantified Self with thethings.iO, the new social network for your Internet-connected objects and don’t forget to follow us on Twitter and be sure to check out our #IoTFriday blog!